The first quarter as a public company for Facebook ends with a big loss. The runaway costs of the revenue to eat by far. Although a growing social network, but not as rapidly as the wishes of some investors. The unhealthy mixture leaves the post-trade shares fall to a new low.
Bottom line, Facebook lost $ 157 million (€ 128 million), as the company announced on Thursday. The close games Zynga Partners had announced the day before a loss and thus aroused foreboding. In the same period last year, Facebook had yet earned 240 million dollars. "There are many challenges, but we go on," said founder and CEO Mark Zuckerberg in a conference call with analysts.
All-time low: 24 dollars for a Facebook-Share
His performance was far from certain, but he had made after the initial public offering in May flopped rare. But it did not help: The already battered post-trade shares tumbled by 10 percent to around 24 dollars. This is a new all-time low. New shareholders had paid the $ 38 IPO per share. "We are disappointed, as the share price has developed," admitted Chief Financial Officer David Ebersman. "But we're the same company as before."
In particular, the remuneration of employees through shares and for taxes due ripped a big hole in the balance sheet. The shares had become payable by the IPO. Moreover became apparent that Facebook is investing heavily in products, technology and marketing to attract new users and new advertisers. The investment is tripled.
Membership numbers rise
After all, was the influx of members at the end of June had 955 million monthly Facebook users to 901 million in late March. A year ago there were only 739 million. Some analysts, however, interfered with the fact that the number of daily users and is therefore particularly valuable to a lesser extent last rose to 552 million.
The important advertising revenue rose 28 percent to 992 million dollars. Overall, Facebook came up with a turnover of 1.2 billion dollars, 32 percent more than a year ago. "We are well positioned in wooing advertising dollars," said the manager responsible for the daily operations Sheryl Sandberg. She cited studies that advertising on Facebook impressed on very well.
Zuckerberg's fund is filled to the brim
Prior to the IPO had been voiced doubt that Facebook can translate its huge fan base in revenue. In particular, the growing popularity of smart phones had been found to be a problem - on the small screen can barely accommodate advertising. "The mobile is a huge opportunity for Facebook," Zuckerberg said, however. "People use Facebook more, if they have a smartphone." Are now using 543 million users, Facebook apps on their phones.
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Social network disappointed with poor quarterly results: Facebook makes 128 million euros Lousy - share to All Time Low - read on to FOCUS Online:
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